What Information We Collect. Some features on the Website ask you for personal information. This information currently includes, but is not limited to first and last name, address, phone number, email address, credit card information and other data and images a user may provide. This information is collected during the following types of activities you may undertake on the Website:
- Submitting user generated content on any part of the Website that permits it
- Signing up for newsletters offered by the Company
- Knowingly volunteering information on any other part of the Website (e.g., request for customer service)
- Making a purchase of any of the Company’s goods provided through the Website
We may also capture certain non-personal information such as the browser, operating system or the type of search engine you are using. We may also collect general demographic information about our Website users. This information creates a broad picture of our population rather than focusing on any one individual.
This information is used to continually refine our content and to identify the most popular areas of our Website.
How We Use This Information. We use this information to better serve our users. For example, the information gathered might be used when updating information on the Website. We may use the information you provide about yourself or others to fulfill service or purchase requests or to respond to inquiries about offerings. Also, we might use the information to offer other products, programs or services that may be of interest to you. To better provide products and services that would interest you, we may combine information we receive with outside records to enhance our ability to market those products or services.
We Protect Your Privacy. Collected information is either stored on the Website hosting company’s computers and accessible only by authorized users and personnel or on a local database on Shopify servers and on business point of sale servers (such servers having up to date PCI compliant security certificate with 128-bit encryption). Neither the Company, nor the hosting or other stated companies, sells or trades your personally identifiable information to any third-party. In order to safeguard your non-public personal information, the Company maintains physical, electronic, and procedural safeguards that comply with industry standards.
Third-Party Service Providers – The Company engages third party service providers to perform functions on its behalf, such as website hosting, marketing, processing payments, analytics, etc. These entities have access to your personal information only as needed to perform their functions and they are obligated to maintain the confidentiality and security of that personal information. Each of these entities has their own applicable terms of service and privacy policies.
Disclosure Required By Law – The Company may also use or disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on the Company; (b) protect and defend our rights or property, the Website or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Website or the public.
Social Media. The Website may provide visitors with the ability to register, log into, “like” or otherwise interact with third party social media services, such as Facebook and Twitter. These features may enable integration and/or access to your social media accounts. The Company does not control these social media services or your profiles on these services, and it does not establish privacy settings or rules for how your personal information on these services will be used. If you choose to log on to or submit information through any of these social media services, your personal information will be subject to the applicable social media service’s terms and conditions and the current privacy settings you have selected for such services. By accessing any social media service, you assume the risk that your personal information on that service may be viewed and/or used by third parties (known or unknown) for any purpose. You agree the Company is not responsible for any acts or omissions by these social media service providers. In addition, by choosing to log-in to our Website using your credentials from a social media service, you are asking that service to send the Company certain information from your account with the service, and you authorize the Company to collect, store and use such information in accordance with the Terms of this Policy.
Use Of Pixel Tags Or Other Data Collection Tools. The Company does employ Pixel Tags to collect information about a user’s online activities over time and across different websites. The Company employs a common technique usually referred to as “pixel tracking” to measure the effectiveness of marketing and advertisements, as well as to compile aggregate usage statistics. Pixel tracking, which may be used in connection with advertisements on other sites, on our Website or in e-mail messages, involves the use of pixel tags (also known as “clear gifs,” “Web beacons” or “1-by-1 gifs”) that are not visible to the user of the website and consist of a few lines of computer coding. Personally identifiable information about you is not collected by pixel tracking, nor is any tracking information generated from the pixel tag allowed to be used for any other purpose other than to report Website activity to us.
A cookie is a piece of information that a web server may place on your computer when you visit a website. Cookies are commonly used by websites to improve the user experience and have not been known to transmit computer viruses or otherwise harm your computer. Many cookies last only through a single website session or visit. Others may have an expiration date, or may remain on your computer until you delete them.
If the Company decides to employ cookies, such cookies will track only your activity relating to your online activity on this Website, and will not track your other Internet activity. You can decide if and how your computer will accept a cookie by configuring your preferences or options in your browser. If the Company opts to employ cookies and you choose to reject these cookies, that may affect your use of our Website features. The Company may decide to occasionally use other companies to set cookies on the Website and gather cookie information for us. We would then use the cookie information gathered by these companies in the same manner as stated above.
Acceptance of Terms. By your online usage of the Website, you agree to accept the Terms of this policy. Any improper conduct or misuse of the Website will not be tolerated and we reserve the right to release to third parties any personal information regarding users who violate the terms of the policy, or use the Website for fraudulent or illegal purposes.
Indemnification. You will indemnify, hold harmless and defend the Company and its members, managers, affiliates, attorneys, licensors, successors, or assigns from and against any claim, action, demand, cause of action, suit, proceeding, loss, cost, expense, damage, debt or liability, including reasonable legal costs and attorneys' fees, alleged or asserted by any person or actually incurred by the Company, which arises out of or relates to: (a) your use or of the Website; (b) your breach or violation of any of these Terms; or (c) your breach or violation of any third party right, including any property, publicity or privacy right. Additionally, the Company reserves the right to assume the exclusive defense and control of any action, proceeding or matter subject to indemnification by you, whereupon you agree to cooperate with the Company in asserting any available defense.
Last Revised May 3, 2017.